1042MBA - Valuation of Hotel Investments

fullname1 - DEG_10.09.2024

Dear MBA students,

Welcome to "Trends, Innovations, and New Business Models," the second course of the "Performing through Business Cycles" module. This course is designed for the development of a deeper understanding of innovation management. After completing the course, you will gain a toolbox to distinguish fads, trends, and innovation opportunities.

We hope you have a great learning experience!

Best regards,

Nicole Rosenkranz and Margarita Cruz

Course starts on October, 3rd 2022

2606 - Advanced Corporate finance for service firms (class 1)

1021MBA - Revenue Management for Market Leaders

This course will provide participants the knowledge, skills, and competencies required to develop and execute strategic revenue management strategies in hospitality organizations.

Participants will learn how to integrate multiple data sources and analyze them to improve hotel performance through understanding price optimization, demand forecasting, and availability control. We will also explore the key trends in revenue management for hospitality businesses.

Your professor, Dr. Cindy Heo.

Course starts on October 14th, 2024.

1062CERT - Trends, Innovations and New Business Models

Dear Learners,

Welcome to "Trends, Innovations, and New Business Models," the second course of the "Performing through Business Cycles" module. This course is designed for the development of a deeper understanding of innovation management. After completing the course, you will gain a toolbox to distinguish fads, trends, and innovation opportunities.

We hope you have a great learning experience!

Best regards,

Nicole Rosenkranz and Margarita Cruz

Course starts on October, 7th 2024

1062MBA - Trends, Innovations and New Business Models

Dear MBA students,

Welcome to "Trends, Innovations, and New Business Models," the second course of the "Performing through Business Cycles" module. This course is designed for the development of a deeper understanding of innovation management. After completing the course, you will gain a toolbox to distinguish fads, trends, and innovation opportunities.

We hope you have a great learning experience!

Best regards,

Nicole Rosenkranz and Margarita Cruz

Course starts on October, 7th 2024

1034CERT - Hotel Management: Performance Measurement & Control

Welcome to the course Hotel Performance Measurement and Control!

In today’s changing economy, managers must have a detailed understanding of how to implement business strategy; that is, how to use the company resources (financial and human resources) efficiently to deliver excellent performance and meet strategic goals (like growth, market share, profitability, brand recognition).

To do this, companies need management control systems that focus management attention continually on key strategic priorities.

Therefore, this course focuses on answering one question: How can managers design and use management control systems that help an organization execute its strategy effectively? To answer this question, we propose a framework for strategic management control and we learn the multiple performance measurement and control systems (like strategic planning, corporate budgeting, performance measurement and evaluation) that are essential for effective strategy implementation.

For each of these systems, we look at role, structural elements, and challenges associated with their use. In addition, we analyze real companies applications and propose as well as apply methods and recommendations to design and use them in the real world.

By the end of the course, you will know how to use control systems to design and run a winning organization.

Course starts on October 7th, 2024.

(NOT DONE)1025CERT - Marketing Analytics: Hospitality Data-Driven Marketing

The course's purpose is to build a strong foundation between theories and industry practices in marketing, specifically in distribution. This course introduces some classic marketing literature to understand the why and update with current marketing practices or the how.

Your professor, Dr. Maggie Chen.

Course starts on 11th September, 2023.

Test Silvia