In a world characterized by a constant change in customer opportunities, this course will equip you with the skills to conceptualize and execute a successful marketing strategy that will generate short- and long-term impact for your hospitality business.
This course is the foundation for successfully building and growing a hospitality business into a recognizable brand that generates customer demand.
The first half of the class focuses on the basics of strategic marketing. It will equip you with the mindset and skills to conceptualize a solid marketing strategy that will deliver on the business’ goals. The second half will focus on branding. It will equip you with the skills to infuse marketing with elements of branding that will ensure its long-term impact on the hospitality business.
Course starts on June10th, 2024.
- Teaching Assistant (EHL): Julie EHRLACHER
In a world characterized by a constant change in customer opportunities, this course will equip you with the skills to conceptualize and execute a successful marketing strategy that will generate short- and long-term impact for your hospitality business.
This course is the foundation for successfully building and growing a hospitality business into a recognizable brand that generates customer demand.
The first half of the class focuses on the basics of strategic marketing. It will equip you with the mindset and skills to conceptualize a solid marketing strategy that will deliver on the business’ goals. The second half will focus on branding. It will equip you with the skills to infuse marketing with elements of branding that will ensure its long-term impact on the hospitality business.
Course starts on June10th, 2024.
- Teaching Assistant (EHL): Léa BELLOTTI