1081MBA - Business Research Methods

Welcome to the course Business Research Methods!

This online course is designed to make you “statistically literate” in a business context. The techniques surveyed in this course will allow you to carry out applied research – either in the context of your capstone or in a general business environment - and to help you underpin managerial decision-making processes with appropriate data-driven conclusions.

You will learn how to interpret statistical data, select data analysis techniques that are appropriate for a given decision-making situation, carry out basic statistical analyses on real data sets and present the results to an audience of non-specialists.

I hope you will have a great learning experience and grasp the knowledge about research methods which are absolutely fundamental for your Capstone project.

Course starts on May 6^th, 2024