Welcome to your EHL Short Course: "Luxury Brand Management"!
The course focuses on presenting, illustrating, and discussing the specific rules of luxury brand management.
Your class activities will include presentations from the professor and from guest speakers, case studies, workshops, and participants groups’ presentations.
In order to apply the concepts covered in class to a real case in the luxury industry, you will analyze in groups a luxury brand of your choice.
Course starts on May 2, 2023.- Teacher (EHL): Florent GIRARDIN
- Teaching Assistant (EHL): Léa BELLOTTI
- Teaching Assistant (EHL): Junaidi NYOTO