2101AC Hospitality Business Strategies in Europe, Middle East, Africa- Spring 2022

This semester sets foundations for strategic decision-making in the hospitality industry and provides insights into the complex relationships between finance and strategy. Advanced courses in Corporate and Real Estate Finance, as well as Hospitality Business Strategies, provide students with the tools to make and evaluate corporate investment, finance and strategy decisions. With a particular focus on Europe, Middle East & Africa, the Hospitality Business Strategies course helps students to develop critical knowledge of distinct market dynamics arising from cultural and economic differences. Such knowledge is vital for the formulation of sound strategic decisions in the students' future careers. Business Field Trips in Europe will reinforce the concepts developed in class and offer unique exposure to hospitality trends and phenomenon in real-life settings. The Business Research Methods and Project Management courses enable students to carry out applied research in order to support the decision-making process. Getting familiar with approaches and tools will facilitate and strengthen the required analytical capabilities for the Capstone Consulting Projects, which are launched during this semester. Students will also have the opportunity to participate in workshops conducted by SnapShot in order to obtain an additional "Professional certificate in Managing Hotel Demand".