1021CERT - Revenue Management for Market Leaders

This course will provide participants the knowledge, skills, and competencies required to develop and execute strategic revenue management strategies in hospitality organizations.

Participants will learn how to integrate multiple data sources and analyze them to improve hotel performance through understanding price optimization, demand forecasting, and availability control. We will also explore the key trends in revenue management for hospitality businesses.

Your professor, Dr. Cindy Heo.

Course starts on May 3rd, 2021

1022CERT - High Performance Distribution Strategy for Hotels

This course aims to provide you with an in-depth understanding of hotel distribution. The 5-week journey is designed such that you will learn about the big picture of hotel distribution and then zoom into specific real life issues and challenges facing hoteliers.

More importantly, you will hear from industry experts and myself offering you a variety of options as to how best to manage hotel distribution. I strongly encourage you to go over all course materials and participate in class discussions. I hope you will enjoy the course.

Your professors, Dr. Elisa Chan and Dr. Maggie Chen.

Course starts on March 29th, 2021.

1023CERT - Successful Hotel E-marketing and Social Media Strategies

Digital and social media marketing is probably one of the most dynamic subjects in hotel management. As you are reading this message, there are probably some new technologies or platforms being introduced to the market. But the purpose of this course is not to introduce new gadgets or platforms.

Our objective is to discuss theories and frameworks governing online marketing which possess both academic and practical rigor. The case studies, industry interviews, and assignments would demonstrate how the theories and frameworks can be applied in the business environment. It is my wish that upon completion of this course, you will be able to take what you have developed here and incorporate it to complement your current online marketing initiatives.

Your professors, Dr. Elisa Chan and Dr. Valentina Clergue.

Course starts on June 7th, 2021

1031CERT - Hotel Financial Statements Analysis

Welcome to the course Financial Statements Analysis in the Hospitality Sector!

The goal of this course is to help students build a strong background in financial accounting and analysis.

This includes the ability to build and understand financial statements, to analyze them from different perspectives, and also to use accounting information for decision-making. This financial basis is very important as students will rely and build on it, throughout the next finance module courses.

Course starts on August 16th, 2021.

1032CERT - Budgeting and Forecasting

Welcome to the course Hotel Budgeting and Forecasting!

This course takes students into the heart of hotel competitive performance analysis and budgeting and business planning processes. Students will develop their abilities in reviewing and analysing industry-wide benchmarking tools, based on commonly-used performance ratios and indices.

They will also be able to understand the budgeting and forecasting processes in place in hospitality groups and to apply budgeting and forecasting tools to estimate future performance and monitor and explain variances between actual outcomes and projected ones.

Course starts on October 4th, 2021.

1033CERT - Advanced Corporate Finance

Welcome to the course Advanced Corporate Finance for the Hospitality Sector. 

In this course, Prof. Stéphane Haddad will help you gain a thorough understanding of key financial decisions made by hospitality companies evolving in an international environment. These include investment appraisal and capital budgeting, debt and equity raising, corporate transactions and risk management.

A particular focus will be given to the roles and objectives of capital providers and their involvement in the sector.

Upon completion of this course, you will be able to explain corporate finance decisions made by hospitality companies, analyze capital structures, identify and assess key drivers for investment in listed and non-listed companies and manage financial risks.

Course starts on November 8th, 2021.

1061CERT - Managing Underperforming Properties

Dear Learner,

Welcome to Managing Underperforming Properties, the first course of your Performing through Business Cycles module.

This online course is designed for you to develop a deeper understanding of managing and implementing turnarounds. During these 4 weeks we will go through the different decline stages of a company, provide you with a toolbox to manage as well as implement turnarounds, and introduce you to the leadership challenges during crisis and turnaround implementation.

You will learn how to assess the general environment and the hospitality industry and how to manage and implement turnarounds overcoming leadership challenges in times of crisis. During the course you will be able to apply the acquired theoretical knowledge through exercises, case studies, and forum discussions. I hope you have a great learning experience!

Best regards,

Achim Schmitt and Demian Hodari.

Course starts on August 16th, 2021.

1062CERT - Trends, Innovations and New Business Models

Dear Learners,

Welcome to "Trends, Innovations, and New Business Models". This course is designed for the development of a deeper understanding of innovation management. After completing the course, you will gain a toolbox to distinguish fads, trends, and innovation opportunities.

We hope you have a great learning experience!

Best regards,

Nicole Rosenkranz and Margarita Cruz


Course starts on October, 4th 2021

1063CERT - Hospitality Economics

Welcome to the course Hospitality Economics !

Course starts on November 7th, 2022